IJL 2011 opened with the ‘IJL Runway’, produced by Times Two Productions, a new catwalk running the entire length of the Boulevard. This was sponsored by the leading jewellery brand, AAGAARD. Two shows were performed each day by 10 of our models, providing a dynamic showcase of designer jewellery. What made the catwalk different, was that each catwalk show during the four days was unique in order to generate maximum interest and freshness. A host of top designers and brands showed key pieces worn by our models during the runway shows. The Boulevard, where top UK and international brands and designers exhibited, provided the ideal setting to run catwalk shows to ensure that everyone had an excellent close-up view of the jewellery. Times Two Productions provided choreography, concept, models and costume/wardrobe.
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